Why we work with Content Creators

A content creator is responsible for the ideation and creation of content that connects a brand or entity to its prospective audience. It encapsulates copywriting, design, production and other media that provide value and connect us to your target audience. Matching search intent and providing value (to the consumer and brand) is the foundation of successful content creation. You could benefit through increased visibility, better generation of quality leads, better ranking for relevant keywords and a general improvement of your property’s online presence.

Our objectives and deliverables are to get a portfolio of lifestyle images and short films that tell / sell a story. A story that touches people emotionally, that makes them want to stay in your property and visit Cape Town. To achieve this the content creators will be required to stay in your home for a few nights, and to enjoy the full experience so they can share the story in a way that is organic and can connect with their audience. We believe these initiatives are more scalable, and less costly, than the traditional, more expensive and more curated inorganic option of hiring photographers, film crew, models etc.

The primary bonus factors are that they generally have their own following, which brings opportunities for a new source of bookings. Some creators are also writers for various online publications so the opportunity of getting featured and raising one’s profile and reputation in the travel industry can not be pushed aside.

Well produced and appropriately targeted content can really connect a company to its consumers and build relationships in ways that weren’t possible before. Since there is so much information we are inundated with everyday, it is important to find ways to stand out. So the need for professional, compelling, performance-based content is necessary to build your authority and trust in your property with our target audience, and to ultimately generate more sales to the right client base.

Another item to note is that it is not so much about the number of followers they have, it is more about the engagement they have on their posts. But beyond all that is authenticity, industry respect and are they speaking to our target audience.